Melody is an experienced Senior Marketing Advisor with a demonstrated history of working in the information technology and services industry. Melody’s expertise includes delivering outstanding B2B customer experience with integrated marketing programs through online and below-the-line channels.
With a strong background in customer centric strategy, Melody’s critical role in the business is to communicate the value in our brand through strategic and creative marketing initiatives. Melody is responsible for planning, development and execution of Industry Risk’s marketing campaigns to create business awareness and advocacy, and drive customer preference for the brand through all channels, every day.
Melody has been extremely successful in increasing sales through innovative campaigns for the organisation, using market research, pricing, services marketing, channel communications, advertising and public relations. This work continues daily and if you are reading this then it’s most likely the result of Melody’s marketing efforts.
Moreover, Melody is very highly regarded within the industry. She has developed and led programs using Digital Marketing, Lead Generation, Data analytics, PR and events for brands including Fuji Xerox, HP, Safran Morpho and numerous others.